Reference Check

Hey, Scott from The Sales Mastermind here. Today’s edition only takes 1 minutes.

This year (all 4 and a bit months of it), I have hired or contributed to hiring six people:

• Two outbound appointment setters
• Two closers
• One assistant and
• One leader.

In every case, I have done a more intense and effective reference check than anyone expected.

Reference checks aren't about confirming if the candidate worked at the company for the time they claimed.

Reference checks validate the strengths, weaknesses, and risks you identified in the interview stage. Also, get advice from previous colleagues or leaders to get the most out of your candidate.

And if you're thinking, "I don't want to hire anyone with any risks," - sorry, you're hiring a human; there is always a risk.

This week, I am sharing my full guide on how to do reference checks. Click here.

The guide (free to anyone reading this newsletter) includes:

• The purpose and process
• Two key steps when conducting a reference check
• Two email templates for both the candidate and you

You can access the doc here (it's a Google Doc, just follow the link).

Lastly, if you want to talk about how you could go from founder-only sales to founder-led (with a high-performing team), reply to this email and let's chat.

PS If the above link doesn't work, copy and paste this into your browser of choice: https://docs.google.com/document/d/1HKnJqbpUyYuhtdPxflEEUvSMVQMYK7yX9An3G4m6_IM/edit?usp=sharing

PPS All new link for the back catalog. You can find all 70+ newsletters here: thesalesmastermind.com/newsletter/